The nationwide information and consultation campaign “Business Enlightenment Caravan”, held from March to April 2025, covered all regions of the Kyrgyz Republic. It brought together hundreds of entrepreneurs, government representatives, and experts. Alongside live discussions in the regions, a strong media campaign became an integral part of the initiative — with dozens of publications, reports, and posts helping to communicate the essence of the campaign to a wider audience.

This review highlights how the campaign was covered across media and digital platforms, providing an overview of the key communication channels used.

Key Communication Channels

The campaign engaged all major communication formats: social media, online publications, television, radio, and direct interaction with media representatives through a press briefing. This comprehensive approach ensured a wide audience reach and helped deliver the campaign’s core messages to entrepreneurs, experts, and the general public.

Social Media

Social media proved to be a powerful promotional tool. The main organizers — the Secretariat of the Investment Council under the Cabinet of Ministers and the JIA Business Association — published over 40 posts, 15 reels, and more than 100 stories. On average, each post received over 30 likes.

In addition, partners and co-organizers actively contributed their own materials, bringing the total number of posts to over 50. Average engagement among non-followers reached approximately 30%, indicating strong interest in the campaign’s content.

Online Publications

Leading online media outlets across the country widely covered the progress and outcomes of the Caravan. More than 20 articles were published in media platforms such as Akchabar, Tazabek, Economist.kg, KABAR, Kaktus Media, UTRK, Ala-Too 24, Birinchi Radio, 24.kg, and others. The topics ranged from business climate and taxation to digitalization and government support, reinforcing the campaign’s key messages in the information landscape.

Television

The campaign also received substantial television coverage. Appearances were arranged on morning shows, and more than 10 video reports were produced from the locations visited by the Caravan. These were broadcast on both national and regional TV channels, reaching audiences across the country.

Website Publications

The websites of organizers and partners were equally active in promoting the campaign. More than 50 dedicated materials about the Caravan were published, ensuring continuous online presence throughout the campaign period.

Press Briefing

The campaign culminated in a press briefing involving key media outlets such as Sputnik, UTRK, Birinchi Radio, Kabar, Akchabar, Tazabek, Economist, and others. Interviews were also given to Ala-Too 24 TV channel, where the campaign’s results were discussed in detail.

Total Reach — Over 1 Million People

Taking into account all communication channels — including social media posts, video views, article reach, and press briefings — the total audience coverage exceeded 1 million people. The Business Enlightenment Caravan proved to be not only a vital platform for dialogue in the regions but also a significant national media event.

Last week, during his visit to Bishkek, Estonian Ambassador Jaap Ora met with the Head of the Secretariat of the Investment Council of the Kyrgyz Republic Uluk Kydyrbaev. During the meetings, issues of developing economic and investment cooperation in the field of innovation, IT, IoT, with the possibility of organizing joint business forums were discussed.

"Business Enlightenment Caravan" took place from March 25 to April 22, 2025. The JIA Business Association and the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic jointly initiated the campaign. It covered all regions of the country — from Issyk-Kul to Batken — including key cities such as Tokmok and Kara-Balta (9 locations in total). Over 2,000 entrepreneurs representing small and medium-sized businesses participated in educational and advisory sessions throughout the campaign.
Reportage by the National Television and Radio Broadcasting Corporation of the Kyrgyz Republic (УТРК)

On April 24, a media briefing was held in Bishkek to present the outcomes of the nationwide information and consultation campaign "Business Enlightenment Caravan." The event aimed to inform the public about the current state of the business environment in the regions of the Kyrgyz Republic, discuss systemic barriers faced by entrepreneurs, and review ongoing debureaucratization efforts.

The briefing featured the following speakers:

• Kubanychbek Yssabekov - Deputy Chairman of the State Tax Service under the Ministry of Finance of the Kyrgyz Republic;
• Bakytbek Sartmametov - Head of the Legal Department of the JIA Business Association;
• Bakytbek Samakov - Chief Legal Expert of the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic;
• Cholpon Asakeeva - Public-Private Partnership Expert of the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic.

The briefing marked the conclusion of the "Business Enlightenment Caravan," which took place from March 25 to April 22, 2025. The campaign was jointly initiated by the JIA Business Association and the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic. It covered all regions of the country — from Issyk-Kul to Batken — including key cities such as Tokmok and Kara-Balta (9 locations in total). Throughout the campaign, over 2,000 entrepreneurs representing small and medium-sized businesses participated in educational and advisory sessions.

Participants focused on issues such as tax administration, the use of cash registers, implementation of the tax amnesty, access to financial products, the development of PPP mechanisms, and regional entrepreneurship.

A key outcome of the campaign was the development of proposals aimed at eliminating systemic barriers. These proposals were submitted to the National Institute for Strategic Initiatives and discussed with the State Tax Service. It was emphasized that local business associations should be formalized as stable communication channels, and that regional investment councils and mobile advisory groups should be launched to enhance engagement with entrepreneurs in remote areas.

The organizers expressed gratitude to all partners of the campaign, including the Plenipotentiary Representatives of the President in the regions, local city halls, ministries, the PPP Center, state banks, and development funds. Special thanks were extended to Sputnik Kyrgyzstan for providing the venue for the briefing.

The results of the “Business Enlightenment Caravan” reaffirmed that a stable and productive dialogue between the state and business is possible when it is built on openness, mutual respect, and shared responsibility for the country’s development.