Today, May 23, the National Marketplace Forum of the Kyrgyz Republic officially opened its doors at the Technopark in Bishkek. The event is a key milestone in the development of e-commerce and digital logistics in the country. It is organized by Kyrgyz Post JSC and the Cross-Border E-Commerce and Logistics Association of the Kyrgyz Republic, with support from the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic.

The Forum began with welcoming remarks from high-level representatives of government bodies and the business sector. Among the speakers were Minister of Digital Development Azamat Zhamankulov, Member of Parliament Dastan Bekeshev, officials from the Customs Service, Eldik Bank, the Chamber of Commerce and Industry, the Russia-Kyrgyz Development Fund, and leaders of international associations from Uzbekistan, Tajikistan, Azerbaijan, Lithuania, Kazakhstan, and the Russian Federation.

President of the Cross-Border E-Commerce and Logistics Association of the Kyrgyz Republic, Marsel Salakhunov, presented the goals of the Forum and emphasized the importance of developing e-commerce in the country. He also awarded certificates to members of the Association and welcomed new participants.

The Forum features a rich agenda, including:
— Panel discussions on logistics as the backbone of e-commerce
— Presentations from leading Kyrgyz marketplaces: Elpost.kg, Goods.kg, Tap.kg, Lalafo, Qoovy, and others
— Discussions on digital solutions, streaming platforms, AI tools, and B2B integration
— A dedicated session on financial infrastructure for e-commerce, covering acquiring, POS lending, and partnership programs
— A closing session with results, conclusions, and signing of new cooperation agreements

A special exhibition area is also open throughout the day, along with B2B networking meetings between marketplaces, logistics companies, and fintech service providers.

The Forum has become a vibrant and open platform for exchanging experience, showcasing innovative solutions, and identifying practical steps for advancing e-commerce in the Kyrgyz Republic.

On May 3, 2025, the Kyrgyz Republic officially launched its new tourist season in the scenic town of Cholpon-Ata, on the shores of Lake Issyk-Kul. The season’s opening took place within the framework of the International Forum “Tourism–2030: Central Asia as a Unified Tourism Space”, which brought together representatives of regional countries, international organizations, and the tourism industry.

The forum was organized by the Department of Tourism under the Ministry of Economy and Commerce of the Kyrgyz Republic.

The opening ceremony featured welcoming remarks by the Chairman of the Cabinet of Ministers of the Kyrgyz Republic, Adylbek Kasymaliev, who emphasized tourism as one of the key pillars of the country’s sustainable development and called for strategic interstate cooperation in this field.

A major highlight of the forum was the panel session “Investments and New Models of Tourism Development”, moderated by Uluk Kydyrbaev, Head of the Secretariat of the Investment Council under the Cabinet of Ministers of the Kyrgyz Republic. The session addressed key issues such as attracting investment into the tourism sector, leveraging international projects for growth, and the essential role of the private sector in developing modern tourism infrastructure.

Speakers from national and international organizations shared their experiences and visions, including:

• Zharkynbek Maksutov, Director of the state enterprise “Kyrgyz Courchevel”, who presented the national project “Three Peaks”;
• Denis Krasnozhenov, Senior Advisor at GIZ, who spoke about sustainable beach management in the Issyk-Kul region;
• Nurai Shaidildaeva, Commercial Director of Asman Airlines;
• and other tourism business representatives.

A special guest of the forum was Ms. Cordula Wohlmuther, Director for Europe at the World Tourism Organization (UNWTO), who praised the Kyrgyz Republic's efforts in promoting sustainable tourism and strengthening regional cooperation.

With open arms, strengthened international dialogue, and new opportunities for investors and travelers alike, the Kyrgyz Republic welcomes the world to its 2025 tourist season.

The nationwide information and consultation campaign “Business Enlightenment Caravan”, held from March to April 2025, covered all regions of the Kyrgyz Republic. It brought together hundreds of entrepreneurs, government representatives, and experts. Alongside live discussions in the regions, a strong media campaign became an integral part of the initiative — with dozens of publications, reports, and posts helping to communicate the essence of the campaign to a wider audience.

This review highlights how the campaign was covered across media and digital platforms, providing an overview of the key communication channels used.

Key Communication Channels

The campaign engaged all major communication formats: social media, online publications, television, radio, and direct interaction with media representatives through a press briefing. This comprehensive approach ensured a wide audience reach and helped deliver the campaign’s core messages to entrepreneurs, experts, and the general public.

Social Media

Social media proved to be a powerful promotional tool. The main organizers — the Secretariat of the Investment Council under the Cabinet of Ministers and the JIA Business Association — published over 40 posts, 15 reels, and more than 100 stories. On average, each post received over 30 likes.

In addition, partners and co-organizers actively contributed their own materials, bringing the total number of posts to over 50. Average engagement among non-followers reached approximately 30%, indicating strong interest in the campaign’s content.

Online Publications

Leading online media outlets across the country widely covered the progress and outcomes of the Caravan. More than 20 articles were published in media platforms such as Akchabar, Tazabek, Economist.kg, KABAR, Kaktus Media, UTRK, Ala-Too 24, Birinchi Radio, 24.kg, and others. The topics ranged from business climate and taxation to digitalization and government support, reinforcing the campaign’s key messages in the information landscape.

Television

The campaign also received substantial television coverage. Appearances were arranged on morning shows, and more than 10 video reports were produced from the locations visited by the Caravan. These were broadcast on both national and regional TV channels, reaching audiences across the country.

Website Publications

The websites of organizers and partners were equally active in promoting the campaign. More than 50 dedicated materials about the Caravan were published, ensuring continuous online presence throughout the campaign period.

Press Briefing

The campaign culminated in a press briefing involving key media outlets such as Sputnik, UTRK, Birinchi Radio, Kabar, Akchabar, Tazabek, Economist, and others. Interviews were also given to Ala-Too 24 TV channel, where the campaign’s results were discussed in detail.

Total Reach — Over 1 Million People

Taking into account all communication channels — including social media posts, video views, article reach, and press briefings — the total audience coverage exceeded 1 million people. The Business Enlightenment Caravan proved to be not only a vital platform for dialogue in the regions but also a significant national media event.

Last week, during his visit to Bishkek, Estonian Ambassador Jaap Ora met with the Head of the Secretariat of the Investment Council of the Kyrgyz Republic Uluk Kydyrbaev. During the meetings, issues of developing economic and investment cooperation in the field of innovation, IT, IoT, with the possibility of organizing joint business forums were discussed.